August 2008: The Politics of Business Leadership, VB Courseware, Brand Promise, Hot Courseware

The Politics of Business Leadership, VB Courseware Highlight, Brand Promise, Hot Courseware

Hello and welcome to this month's Intertech courseware newsletter,

Even though Minnesota, our home state, is known for our cold winters, August in Minnesota means heat. In addition to things heating up outside, we've got a hot, content-packed newsletter. In this issue, we have:

• The second part of a two part article on leadership and how it related to the political primaries
• The featured courseware title - VB Courseware
• A downloadble .pdf on defining your brand
• The "hot list" of best-selling courseware titles along with new courseware releases

If you have R&D requests, send us an email or give us a call--(info@intertech.com) or phone (800-866-9884 +23)


Dan McCabe
Director of Training Sales
Intertech

The Politics of Business Leadership (Part 2 of 2)

(Continued from previous monthly newsletter) What is problematic, however, is the CEO who tells employees the company will never be sold, only to turn around and tell shareholders a deal is in the works.

In this era of instantaneous communication it's impossible for any "targeted" message to stay secret for long. In fact, a surreptitious video is likely to turn up on YouTube courtesy of someone's cell phone faster than a CEO can say "golden parachute." Once that happens, a leader's credibility is shot.

Communication may just be the most important skill of any leader. Far from being a hindrance, the ability to inspire others through words may be the single most important hallmark of all the greatest leaders.

"The only thing we have to fear is fear itself," uttered by President Franklin Delano Roosevelt as the United States endured the Great Depression, is a prime example of leaders appealing to the best in our natures.

His leadership inspired many during some of the darkest times in our nation's history. President Roosevelt could have fanned the flames of fear and used the situation to justify a grab for power. He did not and his legacy as one of our greatest leaders has stood the test of time as a result.

Leaders also stand up and deal with difficult issues. Maybe you didn't agree with Barack Obama's bold speech on race, but most can agree that he took a political risk by addressing such a controversial and potentially divisive topic.

What he didn't say in that speech actually spoke volumes, at least to me, about the type of leader he might be: someone who stands up to tough issues, isn't afraid to address controversy, takes the high road and doesn't try to turn one group against another for political gain.

Maybe it sounds quaint, or downright old-fashioned, to suggest that leaders should be authentic, respectful, honest, positive and effective communicators. It's easy to get cynical and believe the tail, indeed, is wagging the dog.

But I'm hoping at least one of our presidential contenders has the right stuff and the rest of us are alert enough to give him or her the chance to prove it in the White House. And while I'm making my wish list, I'm going to boldly suggest that business leaders hold themselves to the same standards we expect in our political leaders.



VB Courseware

Intertech’s Complete VB course is designed to expose experienced software developers to the VB programming language and the core APIs of the .NET platform. The course will begin by exposing attendees to the syntax and semantics of the VB programming language and Object Oriented Programming (OOP) concepts. Students will gain an understanding of the .NET type system (classes, structures, enums, interfaces and delegates), assembly configuration, file IO operations and the role of type metadata. Once the foundational topics have been addressed, the remainder of the class will introduce the role of Windows Forms, ADO.NET, XML web services and ASP.NET.

This title is available today.


Brand Promise

Identifying the Single Most Important Measurable in Building Value

Motek promises to make their customers “Heroes.” Advanced Circuits guarantees the “Quick Turnaround” of custom printed circuit boards. Rackspace promises to deliver “Fanatical Support.” FedEx is promising “peace of mind.” Southwest Airlines has been delivering “low fares” from the very beginning. McDonalds has gone back to “speed."

Download the article (.pdf)

The Hot List

The latest courseware releases and top-selling courses purchased by training firms throughout North America and Europe.

Upcoming Releases

• Silverlight Courseware -- New Release

Hot Releases
1. WPF Courseware -- All of the top thee courses for the past month were .NET 3.X-related
2. WCF Courseware
3. WF Courseware





www.IntertechCourseware.com info@intertech.com 800-866-9884 +23